Many businesses have an online presence. Many companies have a lot of contact with customers via the internet. Business owners may not consider the user’s experience a top priority. Online interfaces can have a significant impact on customer retention, new customer acquisition and profits. CEO Jason Kulpa will discuss the importance of user interface (UX) in this article. This article could help you to find the right UX designer for your business.
What’s UX Made Of?
User experience is a combination of many moments. The client’s or potential customer’s experience starts when they log onto your website and open your app.
UX is a design philosophy that aims to inspire positive emotions when you use your device or interface online. UX design is about making digital products that appeal to the senses and are easy to use. It also avoids features that can cause frustration or dissatisfaction for customers.
No matter if a visitor is brand new to your site or has been working with your company for many years, they should know how to describe the interface.
- Accessible
- Useful
- Trustworthy
- Appealing
Accessibility is how easy it makes your website or app to use. You might have special accessibility features on your website, such as alternative text for those with impaired vision or text in graphics. Your site or service might be optimized for users who have trouble navigating online platforms.
Your website should make it easy for visitors to find any information they need, such as a contact page, information about products and services, or your mission statement. Your platform should make it easy for visitors to take actions, such as buying a product or reaching out to you through a contact form.
Images can be used to help visitors relate to your site. These things will make your online presence more attractive to potential customers. They’ll feel that they have a good grasp of your business in just a few minutes.
The Positive UX
Most first impressions are formed within seconds. A potential client may look elsewhere if the first site they visit for legal representation is a wall of text without images or design.
Similar to the above, a potential customer browsing an eCommerce site may be interested in a company’s products. However, if the site’s layout is difficult to navigate, the customer will likely leave.
A UX that is both easy to use and accessible, while still looking great, will encourage new customers.
About Jason Kulpa
Jason Kulpa, a serial entrepreneur, is the Founder and former CEO at UE.co. This multi-year award winner for San Diego’s Fastest Growing Business and a Certified Great Place to Work multiyear winner. San Diego’s second-ever winner of the Most Admired Chief Executive Award by the San Diego Business Journal, Mr. Kulpa was also semi-finalist for Ernst and Young Entrepreneur.
