Bumble has launched a weekly, in-app Netflix-themed game called “Netflix Nights In”, which asks users questions about the most popular Netflix series. To see who can answer all questions correctly, users can compete against their matches.
A recent Bumble survey found that 78% of users believe it is easier to talk with matches if they have similar movie and TV tastes. Seventy-two per cent of respondents to the survey said that they have discussed TV and movies with a date.
“Netflix Nights In,” which will begin next Monday, January 30, and end on March 13, is a new feature from Netflix. Bumble users can play the question game in the U.S.A., Canada, and the U.K.
Each Monday, the questions will be centered around one show: “Emily In Paris,” “Stranger Things,”” “Squid Game,” and “Love Is Blind.” Only the users and their matches will know the right answers to each question.
Each round will also feature stars from the show’s corresponding series, such as Ashley Park, Alexa Lemieux, and Amanza Smith, from “Emily In Paris” and “Love Is Blind.”
“When we get to know someone, it is human nature to seek out common interests. Magno Herran (VP Marketing Partnerships at Netflix), said in a statement that it gives people something to share and allows them to connect beyond the surface level conversation. We love to see people create communities around Netflix movies and shows. We wanted to offer people a way of finding someone they like based on their Netflix viewing habits. This partnership also allows them to tap into the ‘if you’re familiar’ Netflix references that have been a great source of conversation starters.
In October 2022, Bumble partnered streaming service Apple TV+ to offer users a blind-dating experience that is based on the fictional app from “Ted Lasso.” This experience, which ended last Year, randomly matched users to potential matches, without them seeing their faces. Users were allowed to message one another for three minutes.
Tinder is also trying to break the ice by finding ways to assist users. Tinder’s second ” Swipe night” series was launched in 2021. It featured an interactive “choose you own adventure” story that users could play each week. In 2022, Tinder partnered with shelters to allow users to add shelter dogs to their profile photos for National Dog Week.
