Starting a business is never easy, and it takes lots of care and dedication to grow a brand from the ground up. Finding digital marketplaces that make life easier is a dream in the business industry and a great way to get your business going in no time.
One marketplace individuals have turned to is Etsy. Etsy has established itself not only as a baseline to start your commercial journey but also as a hub that has all you need for instant success. From supplies to finished products to a built-in customer audience, everything brand owners need for their business is there.
At the same time, Etsy alone isn’t enough for business owners during periods of massive growth. They want more – more customers, a larger reach, and a bigger platform generally. All these led to the incorporation of Shopify Agency.
But the question is, do business owners have to let go of their Etsy platform? Or can they integrate both?
Shopify and Etsy: Getting the Best of Both Worlds
It’s just as they say, “two heads are better than one”. Having two platforms you can utilise makes it easier to grow your brand, sell your products, and increase your customer pool. So rather than decide between one or the other, business owners have learned that both can coexist.
Knowing how to integrate both Etsy and Shopify starts with learning the benefits of each platform. The first thing brand owners have to know is that selling on Shopify mustn’t impact their Etsy shop negatively. Instead, it gives them an edge over others. Rather than having both Etsy and Shopify competing to win your approval, both combine into a formidable tag team.
Perks of Shopify
- Personal Brand Experience: business owners can think of Shopify as a background assistant. This also gives them the creative freedom to construct and customise their brand to their liking and the needs of their target audience.
- Increased Customer Community: the freedom felt on Shopify also allows for an increased audience. Brands can define and reach their target audience, engage with them through email listings, and at the same time, port these customers to other platforms.
- Lower Transaction Fees: this is a huge one and a deciding factor for most people switching to the new platform.
Perks of Etsy
After learning the benefits of Shopify, the next step is finding ways to integrate it with Etsy, and there are various reasons why this is beneficial.
- Access to Buyers: not just any type of buyer, but high-intent buyers that actually procure services and engage with the brand. This increases the average customer conversion rate.
- No Monthly Fee: Etsy is perfect for start-ups because they don’t have to worry about paying a fixed fee every month. Only low transaction fees after every sale are needed, making it easier for businesses to find their way around the market.
- Quick Start-up: brand owners can hit the ground running on Etsy, and integrating it with Shopify means even beginners can get started on their business journey.
The Power of Integration
Syncing your Etsy and Shopify stores doesn’t require much, thanks to the Etsy marketplace integration feature on Shopify. That way, customers can find ways to grow their brands, sell their products, and reach a wider audience with double the firepower.
