Gaming is the kind of entertainment that has been with us for ages, and it will surely accompany us in the future. It opens up new opportunities for everyone involved: the providers, the payments systems, the streamers, the bloggers, and the gamers themselves. Considering the fact that this industry has been transferred into an online dimension, it is essential to learn the ways of promoting casino websites to make them popular among users.
The competition between gaming websites is rather tough as new providers arise every day, but the first page in search engines can’t host more than 10 organic listings. Among the most efficient ways to increase the visibility and outreach of the gaming website is to follow an igaming link building strategy which can significantly improve your website visibility, attract more new users, and create loyal gamers.
How to implement a link-building strategy and reach top rankings in search engines? Let’s follow the guide.
What is a link building strategy?
First things first, the link building strategy is based on cooperation with high-ranking internet resources and posting there your content with the backlinks to your gaming website. The more trustful the accepting resources are, the more “authority” you gain for the algorithms of search engines.
Why is gambling link building important?
Although Google’s algorithms have not been revealed, according to the experts, there are three major factors that influence its ranking.
- Relevance – the usage and number of keywords and phrases, semantic relevance, and quality of content are the main points to assess the relevance.
- Authority – measured by the number of highly authoritative resources which refer to your website through inbound links.
- User experience – the level of website responsiveness, mobile-friendliness, user-friendly layout, etc.
While relevance and user experience are typically a concern of developers, designers, and content creators, the level of authority requires a well-planned link building strategy and cooperation with other trustful resources.
How to create a link building strategy for a gaming website?
- High-quality content
Internet space is full of fly-by-night gaming resources, aiming to attract as many people as possible and disappear with their money. That’s the main reason why gamers are rather suspicious of new gambling sites, and stick to a few most reliable options. In order to earn the trust of the audience, it is important to create high-quality content that is informational, problem-solving, explanatory, newsworthy, beneficial for the gaming industry, etc.
When creating a plan for the content, it is important to think like a gamer and add all the information which might be necessary for them. Such a proactive position will make everyone stay on your resource, instead of picking bits and pieces from a variety of them.
When creating worthy content, your gambling resource will have more chances to be quoted and referred to by other resources, which in its turn, will add you more value in the eyes of Google.
- Guest blogging
Guest blogging is one of the cornerstones of casino backlinks, which includes writing an article for a specific website (with high-ranking authority) and inserting a backlink into your gaming website. When the audience of the accepting website reacheі the article and follows the link, you get higher traffic.
- Broken links “resurrection”
Broken links, also known as “link rots” and “dead links”, direct to the web page that can’t be found, and the user is typically signaled with an ‘error’ message.
The gambling link building strategy involves a search for such links, contacting the webmaster, and offering replacement-resource, including the backlink to your website. It is a two-way benefit, as the webmaster has his website refreshed, and you get to have more quality backlinks to your gaming website.
- Linking unlinked mentioning
Oftentimes, bloggers may refer to you as an iGaming provider in their reviews, yet without direct links to your resource. In such cases, it is worth contacting the authors and offering to add a hyperlink to your website. It is also a good way to create linkable assets, like welcome bonuses, doubled free spins, free trials for new games, etc.
- Brand mentioning
Brand mentioning is about cooperation with casino bloggers. They tend to update their content regularly, keeping their users up-to-date about the changes in the gaming world. It is highly recommended to check through the most popular ones and contact their authors for cooperation. As a result, you will have an increase in organic traffic and higher visibility. However, such cooperation is only possible when the content and service you offer are of high quality and value for all the participants, as nobody will risk their reputation for mediocre quality.
How to implement link building strategy?
- Increase your level of expertise
You can do all the casino link building yourself, implementing all the above-mentioned steps. Such an approach will give you full control over the situation and information which is being published. Besides, there will be no extra spending due to a single-handed performance.
However, such a self-sufficient approach may be outweighed by one significant downside – time. It takes a great deal of time to get to know the whole structure, analyze the websites for guest posting, contact their representatives, and agree on cooperation. Broken links can’t be found instantly, and the search requires the usage of specialized software and knowledge, of course. While it is possible to do, it is still a matter of time. It will make the growth online a few times slower, while the competitors will be making their way toward the top of the search list.
- Cooperate with link building agencies
Cooperation with gambling link building agencies is a perfect ratio of time/money and results. While still keeping tabs on everything, you will not waste time trying to learn a completely new sphere but just entrust the whole enterprise to people with a decent level of expertise.
The bottom line
Online visibility is the key to success. When creating a casino website, it is highly important to plan an iGaming link-building strategy that will create a foundation for a sustainable level of authority in the gambling niche. When obtaining casino backlinks on an ongoing basis from reputable sources, your level of ‘influence’ grows as well as the search engine ranking. Don’t give a chance to your competitors, and hire a reliable link building agency, to make your way to the top.
