As a wedding photographer, the success of your business depends on getting enough clients. Without enough clients, you will struggle to keep your business running and pay your bills.But to get clients, you will need to market and promote your wedding photography business aggressively. Unfortunately, this is an area that most wedding photographers tend to struggle with. Fortunately, we are here to make things easier for you.In this post, we will take you through six ways to market and promote yourself as a wedding photography business more effectively, so that you can attract and book more clients. With that said, let’s get to it.
Ask for Referrals from Other Wedding Venues and Planners
When it’s time to do a wedding, most couples will first book a wedding planner and a venue. From there, they will then start looking for a wedding photographer. And, there’s a high chance they will ask the wedding planner or the venue management for recommendations.
In light of this, make sure you get in touch with different wedding venues and planners in your area and request them for referrals. And, the majority will be more than willing to send clients your way, as long as your work is great.
But, as you may expect, the wedding planners and venues in your area will get hundreds of requests from other photographers as well. So, you will need to find a way of getting them to prioritize you instead of your competitors.
For instance, you can offer to design their social media content for free for a specific period, say a month or so. If you’ve shot a wedding in that venue before, you can offer them to use your photos in their marketing for free.
Leverage Instagram
Instagram is undoubtedly one of the best social media platforms for marketing and promoting a wedding photography business. Why do we say this? Well, Instagram is largely designed for sharing photos and images. It offers the perfect platform for wedding photographers to showcase their work.
At the same time, potential clients are on Instagram looking for inspiration for their upcoming wedding. So, having a strong presence on Instagram is not an option as a wedding photographer, if you are looking to grow your business.
When it comes to promoting your business on Instagram, make sure you share your best photos. As you may expect, you will be competing with hundreds of other wedding photographers. Therefore, your content will need to stand out.
Also, remember to add a geotag to your posts. For instance, if you are targeting the Atlanta, Georgia market, then you need to add this location to your photos. Doing so will make it easier for potential clients in your area to find you. In addition, ensure you add the relevant hashtags to your posts.
Run a Facebook Giveaway
Running a Facebook giveaway is, perhaps, one of the easiest yet most effective ways of growing your following on social media and generating more exposure around your wedding photography business. Also, such giveaways will help you to attract more leads and generate more sales.
However, your success with such giveaways is highly dependent on the implementation. Here are some tips to help you run a successful Facebook giveaway.
First, ensure the prize you are offering is both valuable and relevant. For instance, offering a prize worth $20 probably won’t entice anyone to participate. At the same time, avoid generic prizes. It should be specific to your business. In this case, you can offer free styled portraits or a similar prize to the winner.
Second, ensure the rules are clear. Also, the rules should align with Facebook’s content rules.
Third, promote your giveaway as much as possible. You can’t just sit back hoping that people will find and join your contest. You will need to promote it to help spread the word. You can promote your Facebook contest on the platform itself as well as through email newsletters or reaching out to influencers.
Distribute Business Cards
As much as distributing business cards may look like an outdated marketing method, it remains highly effective, even in today’s digital world. In fact, several studies have shown that business cards have a conversion rate of around 12% compared to only 2.35% for the average website.
Besides their impressive conversion rate, business cards provide an easy and affordable means of marketing your wedding photography business. You just need to design, print and distribute. And, with tools like Canva, designing business cards is easy and fast.
Once you’ve printed them, you can then go ahead to place them in strategic places where your clients are likely to visit. These can include places like malls and shopping centers, salons, gyms and yoga studios, restaurants and coffee shops, fast-food eateries, waiting rooms, affiliate businesses, hotel lobbies and banks, among others.
In Conclusion
Marketing a wedding photography business doesn’t have to be challenging, overwhelming or stressful. You simply need to implement the tips we’ve shared here and with time, you will find yourself attracting and booking more weddings.
