Creating an effective explainer video requires meticulous attention to every detail, including selecting the ideal voice over talent. While it may seem convenient to record narration internally or use an amateur voice, investing in a professional vocal artist pays dividends when it comes to engaging your audience.
Here are 11 compelling reasons to partner with expert voice overs for your next explainer video project:
1. Warm, Natural Delivery Style
Experienced voice actors understand how to interpret scripts and deliver explanations with a warm, friendly vocal quality that draws viewers in. Their subtle inflections, strategic pacing, and vocal flexibility bring dry content to life.
Amateurs often sound dull or robotic in comparison. Let professional voice overs hook the audience immediately with their nuanced and inviting delivery.
2. Optimal Pacing for Comprehension
A professional voice over artist knows how to pace narration properly to keep explanations moving forward smoothly yet easy to digest.
Their strategic delivery, clear enunciation, and thoughtful pausing highlight crucial information so audiences understand key messages. Well-paced, articulate narration done by a pro greatly aids viewer comprehension.
3. Brand-Aligning Vocal Tone
Work with a flexible voice over talent to precisely capture the tone of voice aligned with your desired brand image – whether serious and academic, lighthearted, and fun, or trustworthy and sincere. Their vocal adaptability allows them to authentically convey your brand personality.
4. Emotive Inflection When Appropriate
Talented voice over artists understand when and how to infuse narration with subtle emotion to connect with viewers. Sparing use of feeling and passion in their voice where relevant helps relay the importance of what your brand provides. A pro’s nuanced performance resonates.
5. Clean, Noise-Free Recording Quality
Professional home studios yield pristine audio recordings free of any ambient sounds or echo. DIY recordings often suffer from audible room echo or distracting background noise that detracts from the video. The clean audio of an expert voice over enhances your video quality.
6. Reliable Turnaround, Even on Short Timelines
Reputable professional voice talents are accustomed to working efficiently to deliver final files quickly, even on tight project deadlines. Trying to internally schedule colleagues to narrate videos takes far more back-and-forth and coordination. With an expert voice over, you can trust you’ll receive the audio when you need it.
7. Familiarity With Explainer Video Style
Seek out voice over artists who possess specific experience narrating successful explainer videos. Their firsthand familiarity with this format translates directly into them providing an ideal explanatory read. Look for samples of explainer video project work.
8. Multilingual and Accent Options
Some professional voice talents offer multilingual narration capabilities, allowing them to record explainer videos for global audiences. For niche regional dialects, accents, or languages, a pro specializing in those is key. Avoid limiting your audience or spreading misinformation by representing all groups accurately.
9. Usage Rights Included
When using a professional voice over, there’s no hassle involved in obtaining rights or usage credits for the recording. Reputable talents grant license to use the audio as needed, streamlining your production.
10. Focus Efforts on Visuals
Allowing an expert voice over talent to fully handle narration elements lets your team devote maximum time and energy to developing powerful visuals. Their expertise lightens production workload.
11. Worth the Investment
While hiring a pro voice over represents an investment, premium sound quality and an authentic, engaging narration elevates your video exponentially, providing real value. In a crowded online space, high-caliber videos give your brand an edge.
In explainer videos, every component contributes to engaging the audience and effectively educating them on your offerings. Using a professional voice over helps achieve video excellence. Let vocal experts provide the narration that connects with and compels viewers.
